How to Find Best Digital Marketing Agency

If you have come this far, it is because you are looking for information and references on the best digital marketing agency or the best agencies in an online marketing service such as SEM, SEO, advertising on social networks or social media management.

In this post you will NOT find one more ranking of the best agencies. Of that there are already many articles on the net.

In this post, I would like to tell you why marketINhouse is the best digital marketing agency you can find. Yes, it is a self-promotion post ☺ But further, I want to justify the why and give you some criteria to assess a good agency.

Our clients tell you why we are the best agency

With the close of the first half of 2020, we have launched a survey to our clients. In it we asked multiple factors with the idea of obtaining information as well as polishing everything that could be improved in order to provide a good service. For us, the customer’s opinion comes first, along with the results.

In this survey, criteria according to our business vision and the factors that we consider key to consider a marketing agency the best were taken into account : proximity, trust, transparency, search for solutions, support, speed, flexibility, involvement, etc.

If you still do not know us, our reason is to improve the service in digital marketing agencies and get to be part of the company, as if it were the marketing department itself.

We also assess other criteria such as technical knowledge, equipment, monitoring or reports, among others.

Factors to choose the best digital marketing agency

It seems to us that a good way of evaluating the services was giving a grade from 1 to 5, with 1 being not very satisfied and 5 being very satisfied.

  • Closeness : 95.6% of the answers above 4.
  • Confidence : 100% above 4.
  • Transparency : 95.6% above 4.
  • Technical knowledge : 100% above 4.
  • Search for solutions: 91.3% above 4.
  • Support : 91.3% above 4.
  • Team / Managers : 95.6% in satisfaction above 4.
  • Speed : 74% above 4.
  • Results : 79% above 4. 21.7% in 3, I suppose it can always be improved, right?
  • Involvement : 100% above 4.


What is valued in a digital marketing agency?

In the part of open answers, what is the most valued thing about marketINhouse in general? We leave you some examples:

  • The result
  • Closeness
  • Different services
  • Performance marketing experience
  • Closeness and trust
  • The closeness
  • Proposal of solutions and speed
  • Closeness and goodwill
  • Professionalism, close treatment and problem solving

Are there points to improve? Of course! We have learned that we have to make a greater volume of proposals once working, new channels and actions to continue improving.

We have also been ‘scolded’ several times, because our own marketing is not as good as what we give to our customers. Chapó.

Best SEM and PPC Agency

Within our areas of expertise, paid media campaigns are a very important area. In this sense, we have recently come out in the ranking of the best SEM agencies .

In this article we are valued by our managed investment , customers or certified Google optimizers . In the same way, they take into account the distribution of the investment in Google Ads:

  • % of SEM investment in Search : 75%
  • % SEM investment in Display : 9%
  • % of SEM investment in Shopping : 11%
  • % SEM investment in Video: 5%

Beyond this anecdote, we are partners of Google and Agency Champions of LinkedIn.

As part of your team, we seek profitability and that is reflected in numbers. We will be happy to share average and anonymous numbers of ROAS, ROI, CPAs or CPLs if we talk ☺

How to identify a professional digital marketing agency (SEM, SEO …)?

Complete briefing

The best digital marketing agency should ask you for details on the first call or meeting. The information is main part of the process and strategy. An agency that makes strategies or campaigns like churros, without personalizing, without asking who the target is , what is the average ticket or the best-selling products … Bad business!

Closeness, trust and good vibes in the first contact

Recently I was reading a phrase that said something like ” work with the one with whom you could go have a beer later “. Okay, it doesn’t have to be that way, but if you work with an agency, you’re going to have a lot of relationship with it and its team. Thus, choose well. Do you want to deal with edge people every day? With people who do not accept their mistakes or who constantly tell you that everything is fine when you know perfectly well that it is not?

Certifications and badges

Although it is not always a reflection of good service, it can help filter between some agencies and others. Having Google Ads Premiere certifications, for example, or LinkedIn Agency Champions or Facebook , is an indicator that you manage large budgets and that you are up-to-date with the latest trends in digital marketing.

Experience and clients

What clients does the agency have? Theoretically a better digital marketing agency, better clients. Be careful, there is a point where it is no longer directly proportional and the brand or reputation of the agency comes into play, the ease of commercials to play golf with big shots from companies or invite copious dinners. But hey, it can be a factor to assess.


Flees. If you see this in a contract … Run away! You are clearly not facing one of the best digital marketing agencies. This is very common in SEM agencies that stuff themselves with clients and then neglect them.

Great promises and clarity

A quality agency must be realistic and know that things can and may not work. If they promise you gold before starting work, watch out.

Reviews and recommendations

As in all areas, nothing is more powerful than the recommendation of a friend or acquaintance with knowledge in the sector . If you can be lucky enough to be recommended the best SEM, SEO or social media advertising agency, you have it done. If not, you can always take a look at the Google reviews and see how well they are rated.


If I have not managed to make you consider us the best digital marketing agency , or at least the best agency in Madrid , I hope at least I have helped you to know how to choose wisely … Or at least make you feel like being able to contact us .

Choosing a digital marketing agency, or one specialized in SEO, SEM or Social Networks is complicated and the stakes are high. Make the decision patiently.

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